Digital Marketing

Project Description:

Embark on a transformative journey with this comprehensive module designed to equip learners with essential skills in digital marketing. Upon successful completion, participants will gain proficiency in utilizing digital media tools to establish an online presence for businesses, effectively reach target audiences through local and social media channels, analyze web traffic statistics to enhance online visibility, and create and manage online shops for product sales.

Upon successful completion of this module learners will be able to:

1. use digital media tools to move a business online

2. reach more people locally and on social media

3. analyse the web traffic statistics to improve online visibility

4. build an online shop and sell products online

   
   
   
   

AUDIENCE

The target learners in this module are career starters in the field of digital marketing. With the integration of xAPI statements into the training, learners' interactions with the course elements are collected on the Learning Record System (LRS) for the analysis of learners' performance throughout the training.

RESPONSIBILITIES

The responsibilities included Instructional Design, eLearning Development, and Project Management.

TOOLS USED

We utilized the following tools in this project: 

• Articulate Storyline

• Canva

• Miro

• WavePad